Transactional vs Transformational Essay Example

Transactional vs Transformational Essay Example Transactional vs Transformational Essay Transactional vs Transformational Essay Transactional and transformational leadership are two distinct managerial styles that seek either to maintain or change the organization. Transactional leadership is largely characterised by a desire to maintain the company’s existing culture, policies and procedures. It uses reward and punishment based system to compel employees to conform to certain behaviour’s. in contrast ,the transformational leadership style seeks to provoke change in the way the company operates.Leaders who exhibit transformational leadership are often characterised as inspiring and motivational Harnet is a transactional leader. Harnet uses disciplining power such as when an employee breaks one of his rules twice, he will fire them. Harnet also uses an array of incentives to motivate employees to perform at their best such as dropping of at their homes and take them to dinner, send personally signed birthday cards or even play golf with his managers which is not normally done by non-transitional leaders Transactional leaders are willing to work within existing systems and negotiate to attain goals.They tend to think inside the box when solving problems. Transactional leaders handle all the details that come together to build a strong reputation in the market place, while keeping employees in the frontline Transformational leaders set their goals and incentive to push their subordinates to higher performance levels while providing opportunities for personal and professional growth.Harnet doesn’t set goals for his firm, does not craft strategies for taking his firm to the next level of performance or su ccess, does not focus on team building motivation and collaboration to accomplish change for the better. These are some of the qualities of a transformational leader which Harnet doesn’t possess

Definition and Examples of Online Writing

Definition and Examples of Online Writing Online writing refers to any text created with (and usually intended for viewing on) a computer, smartphone, or similar digital device. Also called digital writing. Online writing formats include texting, instant messaging, emailing, blogging, tweeting, and posting comments on social media sites such as Facebook. See Examples and Observations 12 Tips for Improving Online WritingColloquializationComposing Online: Social Is Sexy but Email Still Rules in the WorkplaceConversationalization and InformalizationEmoji and EmoticonInformal StyleInternet SlangOnline ReadingParagraph LengthPractice in Cutting the Clutter10 Tips on How to Write a Professional EmailTextingTextspeakTop 10 Editing Tips for Business WritersWriting Examples and Observations The main difference between offline and online writing techniques is that while people buy newspapers and magazines intending to read them, on the Internet people generally browse. You must grab their attention and hold it if they are to read on. This means that, on the whole, online writing is more concise and pithy and should offer the reader greater interactivity.(Brendan Hennessy, Writing Feature Articles, 4th ed. Focal Press, 2006) Digital writing is not simply a matter of learning about and integrating new digital tools into an unchanged repertoire of writing processes, practices, skills, and habits of mind. Digital writing is about the dramatic changes in the ecology of writing and communication and, indeed, what it means to write- to create and compose and share.(National Writing Project, Because Digital Writing Matters: Improving Student Writing in Online and Multimedia Environments. Jossey-Bass, 2010) Structuring Online Writing Because online readers tend to scan, a Web page or e-mail message should be visibly structured; it should have what [Jakob] Nielsen calls a scannable layout. He found that frequent use of headings and bullets can increase readability by 47 percent. And since his study found that only about 10 percent of online readers scroll below the text initially visible on the screen, online writing should be fronted, with the most important information placed at the beginning. Unless you have a good reason otherwiseas in a bad news message, for examplestructure your Web pages and e-mail messages like newspaper articles, with the most important information in the headline (or subject line) and the first paragraph.(Kenneth W. Davis, The McGraw-Hill 36-Hour Course in Business Writing and Communication, 2nd ed. McGraw-Hill, 2010) Blogging Blogs are usually written by one person in their own individual language. This, therefore, presents you with the ideal opportunity to present the human face and personality of your business.You can be: - conversational- enthusiastic- engaging- intimate (but not overly so)- informal. All of this is possible without stopping beyond the limits of what would be considered as the acceptable voice of the company.However, other styles may be required owing to the nature of your business or your readership.On the latter, as with other forms of online writing, its important to know your reader and their expectations before you begin writing a blog.(David Mill, Content Is King: Writing and Editing Online. Butterworth-Heinemann, 2005) Single Sourcing Single sourcing describes the set of skills related to the conversion, updating, remediating, and reuse of content across multiple platforms, products, and media. . . . Creating reusable content is an important skill in Internet writing for a variety of reasons. It saves the writing team time, effort, and resources by writing content once and reusing it multiple times. It also creates flexible content that can be adapted and published in a variety of formats and media, such as web pages, videos, podcasts, advertisements, and printed literature.(Craig Baehr and Bob Schaller, Writing for the Internet: A Guide to Real Communication in Virtual Space. Greenwood Press, 2010)